IIJS 2006 2nd Day

-WD Team

The India international Jewellery Show 2006 was rather luke-warm on second day. But it was jazzed up with fashion shows by Gitanjali and Nirvana. Nirvana fashion show was more of singing and subtely putting the message across about the products of Nirvana. That was different! There was also a Rajasthani folk dance with fire and diya dance that put the international visitors spell-bound.

The food was good and the seminars the usual. IIJS, this year beat everything with different cultural programmes that amused not only the non-Indians but excited Indians themselves.

The stalls were all decked up as usual in all the finery. This year IIJS did not see too many foreign participation, except Italy, Thailand and few scattered others. Some exhibitors complained that due to vacation time and the price of gold increasing daily the response to demand has not been too good, despite a couple of days of festives in between. The jewellery industry was all out too woo traders and sending message across to others about their products. Rural marketing is seriously been taken up strongly even before any normal FMCG industry in India does. Simply because of jewellery buying has always been a tradition, even if you never used a toothpaste before.

Many launches and the day ends with spectacular fashion show in the evening. Well, no matter what, IIJS is one B2B not to be missed, seriously. It's the best chance to meet everyone, who shows great hospitability in their individual right. A chance not to be missed because they (companies) may not be so welcoming at their individual offices.