The Indian Modern Trade scene is getting increasingly complex and competitive by the day, according to the latest Nielsen ShopperTrends India report released today. Nielsen found the number of customers frequenting Supermarkets and Hypermarkets has grown by 11 percent in India’s eight key metros compared to the last round of ShopperTrends conducted in November ‘07. Nielsen ShopperTrends also found that one-fifth of Indian shoppers are now spending most of their grocery rupees at Supermarkets/ Hypermarkets.
