Impact Social Media brings best practices to the small business marketplace. Utilizing the management experience of large social media program management by its sister company Impact Interactions, an effective process has been created to meet the needs of small businesses looking to use social media. Beginning with a detailed questionnaire and the exclusive whitepaper "Using Social Media to Grow Your Business: A How-to Guide for Small Businesses," dedicated social media associates help small business owners create and maintain multiple accounts. The focus is on reducing the time spent to manage these accounts while achieving significant results for the small business owner.
"With the rapid growth in Twitter, LinkedIn, Facebook, and other applications, business owners have more access to online marketing tools than ever before. While most of the publicity surrounding these tools deals with providing discounts and coupons, our opinion is that this tactic reinforces the wrong behavior among customers using social media. We want to help the small business market use these tools effectively at a cost that makes sense," states Impact Social Media president Mike Rowland. "We have received a substantial number of inquiries from small business owners who want to use these tools but either don't know how or don't have the time. Our Silver, Gold, and Platinum plans meet the needs of both groups while costing less than a weekly newspaper advertisement."
Criticism and poor reviews online often paralyze small business owners. Impact Social Media also offers small businesses the tools to deal effectively with critics and false reviews on sites such as Yelp and TripAdvisor. Each customer receives the whitepaper "Dealing with Online Criticism and Negative Reviews," a practical guide for protecting a company's online reputation. As part of the Platinum Plan services, Impact Social Media will monitor a company's online reputation and work with its management to respond to critics.
For the company that understands the power of social media as a competitive research tool, Impact Social Media also offers Competitive Watch reports. These social media monitoring reports analyze the effectiveness of competitors using interactive sites and communities for marketing or other purposes. Reviewing up to ten competitors per report, the Impact Social Media Competitive Watch report provides insight and recommendations for small business owners to take advantage of competitor weaknesses using social media. Each report is priced at $299 and includes a thirty minute consultation with a social media associate to review the report's findings.
Impact Social Media president Mike Rowland adds, "We believe that smart businesses embrace effective methods for building relationships with their customers. Social media is a very effective method for not only relationship building, but for promoting your business. It's not about spamming people. It's about building an ongoing conversation that benefits both sides in the business relationship. Our experience shows that strong online reputations lead to stronger business results. Impact Social Media delivers those results to small businesses."