After overwhelming the audience with their hilarious act, Boman Irani and Riteish Deshmukh will once again host this mega event, while Lara Dutta joins them. The International Indian Film Academy (IIFA) will celebrate the IDEA IIFA Awards in the exotic locale of The Venetian® Macao-Resort-Hotel.
Speaking on a decade of IIFA, Brand Ambassador, Amitabh Bachchan said, “I am delighted to see IIFA celebrate its 10th year. The Indian and international reception to IIFA has grown over the years, cementing its position as a significant larger than life phenomenon. This year at IDEA IIFA Awards, we pay tribute to the greats of Indian cinema through the Lifetime Achievement Awards and the Videocon Golden Decade Honours. We are committed to presenting the talent India has to offer, while giving audiences a chance to experience their film favourites .”
In its tenth year, IIFA institutes a special set of Awards to commemorate the last decade in Indian Cinema. In celebrating the best of the best, it has put together nominations in five major categories for The Videocon IIFA Golden Decade Honors’ to be presented at the IDEA IIFA Awards 2009. With categories like the Star of the Decade – Male and Female, Movie of the Decade, Music of the Decade and Director of the Decade, the IDEA IIFA Awards will honour the best of Indian cinema.
Day one of the IIFA Weekend will showcase the stunning and the first permanent performance by the world renowned Cirque du Soleil. Performed by the world-renowned Cirque Du Soleil, ZAIA is a show that highlights dance, movement and aerial acrobatics, soaring to the farthest reaches of space and human beauty.
Day two of the IIFA weekend will showcase the best talent in the ‘business of business’ as the inaugural session of this power pack forum will feature the attendance of heavyweights from China, Hong Kong, Macau and the Indian business fraternity. The primary objective of the FICCI IIFA Global Business Forum is to address the issue of the Global Financial Meltdown: Turning Crisis into Opportunity through enhanced cooperation between India and China.
IIFA continues its association with IDEA Cellular, one of India’s leading mobile service providers. As part of this association, IDEA Cellular will offer a range of value added services and exciting contests for over 44 million subscribers across the country.
Speaking on the association with IIFA, Mr. Pradeep Shrivastava, Chief Marketing Officer, Idea Cellular said, “IDEA IIFA Awards offer a unique platform to showcase the significance of mobile technology in the entertainment arena. Our relationship with IIFA will facilitate a unique experience for our customers by bringing them the IDEA IIFA Awards, for another 3 years.”
Wizcraft International Entertainment Ltd. Director, Sabbas Joseph said, “IIFA entering its tenth year is proof of its success and we are committed to making this 10th anniversary celebration special. IDEA IIFA Awards 2009 will showcase a spectacle that comprises stunning performances by the biggest stars from Indian cinema, a congregation of the most influential business personalities from India and China and a unique tribute to Indian cinema over the last 10 years. Also part of the Videocon IIFA Weekend is the legendary ZAIA by the Cirque du Soleil and the IIFA Fashion Extravaganza. We are confident that IIFA 2009 will be a sensational celebration of Indian cinema.”
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