Kodak Branded Spectacle Lenses launched in India

Prime Lenses, India’s premier source of optical lenses launches for the first time in India, Kodak branded spectacle lenses. As the world famous brand Kodak gets imprinted into eyewear, the spectacle lenses market in the country is all set to be revolutionized.

Kodak lens has a laser engraved monogram to guarantee authenticity of the product and are sourced from Kodak lens warehouse in USA. The lens provides complete protection from harmful ultraviolet rays. The Kodak lens uses new manufacturing and processing technologies to enable the state-of-the art design that is comfortable to the eye. Kodak Spectacle lens looks flatter, thinner and lighter than an ordinary lens. All Kodak lenses come with a cleaning cloth and a one year warranty. Kodak Spectacle lenses are popular in USA, UK, Germany, Holland, Spain, Japan and Hong Kong.

On launching the Kodak branded lenses in India, Mr Vikram Gupta, MD, Prime Lenses, says, “So far brand awareness among consumers about spectacle lenses was missing. With Kodak branded lenses, the consumer now gets to choose spectacle lenses that are genuine and carry an assurance of quality.”

Kodak Lens covers a wide range of advanced lens products under the Kodak Lens Vision Series. Each product possesses its own unique quality and attributes such as world’s fastest photochromic called Kodak InstaShades, which are more than three times faster than normal photo chromic lenses. Kodak also has world’s thinnest and smallest progressives and the world’s biggest range of progressive lens options called Kodak Progressives range. Kodak Lenses are available in more than 10 different materials in every design, offering an easy upgrade to all customers. The manufacturing of Kodak lenses is undertaken by Signet Armorlite Inc at USA, who also has been licensed to market the lenses worldwide. Kodak Lenses will be available across India through Prime’s nine labs and fifteen offices.

Kodak is a 120 year old brand, very well established in the consumers’ minds. Kodak is a fortune 500 company with an annual turnover of over 60,000 crore. More than 1000 scientists are working on R&D with Kodak, and over 200 patents are filed every year. With a strong vision to enter in India’s spectacle lens market, Kodak Lens have tied up with Prime Lenses Pvt Ltd., India’s largest spectacle lenses manufacturer, distributor and exporter.

Kodak lens has been involved in the prevention of blindness and other programs relating to it. They have done exclusive work, which includes installing donation boxes in the major optician shops. In India we are planning to extend this program by tying up with the eye donation foundations and also planning to start up free eye care camps in various schools and colleges.