‘DO THE MUSIC’ WITH AR RAHMAN, NOKIA AND BIG MUSIC
by WD Team

Music enthusiasts have an opportunity to remix soundtracks from Rahman’s forthcoming film

Winner gets to spend a day with AR Rahman in his studio

As a part of its ongoing endeavour to connect people to their passions, Nokia has joined hands with musical genius, AR Rahman, and leading music house, Big Music to give young Indians a chance to remix two leading tracks from A R Rahman’s forthcoming film – Ada...a way of life. This is the first time ever that the beacon of Indian music is allowing listeners to remix his compositions.

As a part of this initiative, Nokia and Big Music will run a month-long contest where participants can remix the two ‘Ada’ soundtracks namely ‘Gulfisha’ & ‘Gum Sum’ on Nokia’s newly launched “Nokia XpressMusic mixer application”. The Nokia XpressMusic mixer application is an online music mixer available on www.nokia.co.in/XpressMusic that has pre-loaded ‘Ada’ tunes.

Users can remix the Ada soundtracks by clicking on their favourite music genre such as Jazz, Folk, Punjabi, Hip-Hop and Rock amongst others. Participants also have the option to download the Ada tracks from the Nokia XpressMusic website and remix with their own professional music equipments.

The winner, chosen by AR Rahman, will get an opportunity to spend one day with the music legend and compose the remix Ada soundtrack with him at his studio. The remix would be released through a music video that would profile the winner & AR Rahman along with the top ten finalists.

Elaborating on the concept, Mr. AR Rahman said, “India is full of talented young people and this contest is my way of unleashing their creativity. Nokia and Big Music have come up with a very interesting concept and I am looking forward to see how the listeners interpret my music and give it a new form.”

Sharing the details of Nokia's first-of-its kind initiative, Mr Raghuvesh Sarup, Head of GTM, Program portfolio and categories, Nokia India said, "We share a very special and long-term association with Mr Rahman and we treasure this relationship. We are very grateful to him for agreeing to this initiative and giving youngsters an opportunity to express themselves through music.

Mr. Sarup further added, “Nokia believes that music is a powerful way to connect and our vision is for people to be able to access all the music they want, anywhere, anytime. Nokia’s strategy is aimed at developing the market for mobile music and enriching consumer experience by associating with leading players like Big Music”.

Mr. Kulmeet Makkar, Chief Executive Officer – Big Music & Home Entertainment, adds, “BIG Music is delighted to be associated with ADA - A R Rahman's signature works. We are committed to quality content and new talent development. Our association with Nokia is another step forward in our belief for ‘music for everyone”.