Selling Mangoes or Microsoft - Hungry for Recognition

by GAURAV KAPOOR

The First Annual Commercial Excellence Awards (CEA) is being established by Studio Varuag to recognize outstanding advancement & Achievement. We are pleased to announce these Awards for Excellence Category-wise. As an Advertising Agency we appraise the Creative and Corporate tendencies of a Brand/Corporate organization and corporate individual

CEA awards will be presented annually as well as .monthly to Individual and Corporate. The award period runs in series irrespective of a fixed time, amongst the individuals and corporate, it shall put forward various categories for excellence in December this Year.

Business and Lifestyle has been everyone’s favorite topic encompassing wider platform of Business as well as glamour world. We need brands in our lifestyle, don't we? They are just the two sides of one coin. We rather call them corporate awards since we intend to award the business or the B2B Awards.  Since business comes as a gift to Lifestyle.

When we talk about business, we aloof it from the lifestyle. We are the ones who are buying brands and spending from our pockets for those ‘Business Categorized Brands’ that we intend to value and want as a part of our lifestyle accessory. We live in a lifestyle-niche as well as Business oriented world, therefore we are happy to appraise the awards for excellence in both the streams.

Awards - We tend to bring under one roof and one platform a series of such awards that is awarded by an advertising backup itself. Therefore we are happy to have successfully got a feedback on award nominations from people all over the world. We are here to appraise an entrepreneur and entrepreneurship - The corporate and individual. We are here to award them for their excellence in their fields.

The award is bestowed upon a nominee Corporate - Brand or Individual person based on their/his/her business experience / expertise and conduct. Award applicants should have significant involvement in their community as well as their local, state and national/ international organizations/companies

Excellence awards empowering business professionals/entrepreneur’s with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether is it strategic planning, sales prospecting, company research or defining management best practices?

Business Idea is always great if it is backed by a successful entrepreneur, with a leadership quality and managerial techniques, attitude and credibility which takes business/brand to the heights of success. If you are among the fashion conscious or leadership evangelist, else a social activist or a novelist. If you sell mangoes, or if you sell Microsoft successfully, we invite you to join us for the excellence awards. Which fast food are we munching, FMCG’s we use, magazines we like to read, beverages we sip or even TV channel that’s favorite to our heart? That’s a lifestyle-branding. We bring us close to brands that are a part of our lifestyle. People who understand the niche of business and carry on the best of performance in their business, managing and growing their business or building brands or statements, deserve an appreciation for their commendable work.

Why give Awards - If you ask me why, my answer would be there are many different factors that motivate employees and individuals. These include financial reasons, power, achievement, opportunity for advancement, the ability to contribute, etc. Another major factor is the power of recognition. It’s our effort to recognize and reward.