White Drums is introducing a new concept of advertising on Internet from 1st December 2005. The old methods of advertising and revenue sharing created a lot more problems for the host and the advertiser. Hence, we are initiating to do away with clicks and per click ad rates, etc.

We personally and professionally believe (from our studies and other reports) that all visitors read the advertised matter but 98% of them will not click on the banner, unless the visitor wishes for more information. Just like in print media, a reader, reads the ads and contacts the company if the numbers are listed or visits the website. So also we will provide with the link on the advertised banner/box. Yet, we encourage the advertiser to provide matter/content of their company, product, announcement or whatever, with the idea of ‘NO CLICKS'

In short, the advertiser pays with the idea that a click on the banner/box is NOT going to happen. Although there would be clicks, these would be considered as additional system of directing the visitors onto their own website. We can assure you completely that all visitors do read the advertised material, although majority will not click further. Our advertising charges therefore are set standard and NOT based on the pay-as-you-click-basis or any such olden methods of Internet advertising.

Believe us! We have started a revolution in Internet advertising and you can proudly claim to be a part of it.